SHB Exhibition 2014 at Jeddah Centre

Be tuned to meet up with Joel Murdenaan at the first International exhibition dedicated to the women's health and beauty industry from Reed Sunaidi Exhibitions – the Saudi Health & Beauty Exhibition in the Jeddah Centre for Forums and Events

Highlights

• To register now click here
• Tel: +966 50 4623152
• Get a chance to visit the first Saudi Health and Beauty Exhibition in Saudi Arabia in the Jeddah Centre for Forums and Events
• The Opening Ceremony will take place on Monday 24th November at 6:30pm
• Reed Sunaidi Exhibitions is the strategically successful joint venture partnership between the world's largest international exhibition organiser Reed Exhibitions and highly experienced Saudi organiser Sunaidi Expo
• Based in Jeddah, Saudi Arabia, Reed Sunaidi is currently running 5 events at the Jeddah Centre for Forums and Events in 2013, with further launch events planned in 2014
• Current events span diverse markets including the design, food, mother and baby, business, sport, health and beauty sectors
• Saudi International Health and Beauty is Saudi Arabia's first major international Health, Beauty and Wellness exhibition
• The show will take place at the Jeddah Centre for Forums and Events from 24th to 27th November 2014
• Co-located alongside the Saudi International Sport and Fitness show, the event will promote well-being and healthy living for the population of Saudi Arabia, whilst providing the perfect platform for the development of international sport, fitness and health and beauty B2B relationships
• Saudi Arabian Beauty Market, the Largest in the Middle East, Shows Double Digit Growth
• Strong demand for premium beauty and spa services due to relatively high levels of discretionary incomein the KSA
• Beauty and wellness products and services market which is worth more than US$2bn. The Saudi market is structured somewhat differently to other similar sized cosmetic markets worldwide. The provision of personal care services, like all services, is strictly segregated on gender lines, that is, services for women and men are offered in separate facilities and by same-gender staff
• The beauty product market is expanding strongly. In addition, experts estimate the professional or services market is showing double digit rate increase. The rapid growth of the hair and beauty services sector means that many salon and spa businesses are very recent. An indication of the newness of the market is that the first Saudi Beauty Exhibition took place in March 2008
• Saudi Arabia is the largest hair and beauty salon (including beauty parlors, ladies centers and barbershops) market in the region
• Hospitals are now providing provide medspa, beauty treatments, cosmetic surgery and women’s fitness services
• The cosmetic clinic sector has grown 10 fold in 5 years
• Strong demand for weight related services and products due to high levels of obesity
• Hotels with their day and destination spas plus fitness clubs both for the local elite and international consumers
• Diverse consumer segments - a young population (approx 60% are under 17 years), significant expatriate population plus tourists (more than 7m)
• Social customs, such as many women at home who have time to devote to their appearance
• Importance of special occasions, in particular weddings which are a multi billion-dollar industry growing at 20% annually
• High demand for skills and training as salon work was traditionally perceived by Saudis as low status employment. The government is now trying to “Saudiise” (ie, replace foreign workers with Saudis) the beauty salon sector, amongst others, by restricting the number of foreigners
• Multiple Cobones can be bought as gifts
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Conditions

Reed Sunaidi Exhibitions

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